Demo
Builds.

A drain job's price is set by one thing the customer cannot see: how far down the trouble is, and whether the yard has to be opened to reach it. Nobody in the trade publishes that, so the page is built as a descent through it.

The page runs from the fixture at zero feet to the city main at eighteen, one depth at a time. Each one carries its symptom, its method, its access, and its price. The deepest band is the one that costs nothing, because past the property line the pipe is the city's and the honest job is proving it.

Locate green on asphalt, which is the colour a utility locator actually sprays over a sewer line. Camera, jetting and lining explained in the words a homeowner uses, with the phone number in reach from every screen.

Heating and cooling is one business with two busy weeks: the first hot week of the summer and the first cold week of the fall, when equipment that has been idle for months is asked to work and a county's worth of it fails at once.

So the page is built on the year itself. The hero is the real monthly temperature curve for metro Detroit with the thermostat setting drawn across it, and the two points where the line crosses are the two weeks the whole business turns on. Open it in August and it marks August.

From there the year is walked one season at a time, what the equipment is doing and what fails, ending where it should end for a shop like this: a twice-yearly plan with a published price, booked against the crossings instead of against the emergency.

Same crew, all year. That's the promise a lawn-and-snow shop lives or dies on, and it had to be the first thing on the page.

One scrolling page — summer lawns into winter snow as you move down it. A homeowner gets the point without reading a word. Tap to call from anywhere.

Reviews up top. Quote form that lands as a real lead. Light enough to load on a phone in a driveway.

This one's mine. Custom Ghost theme — dark mineral ground, a live math animation on the hero, and type (Boska + Switzer) picked because I wanted it to read literary, not corporate.

Self-hosted Ghost stack, newsletter wired into real email delivery, homepage copy hand-built into the theme. Not dropped into a template.

Live at matthew-garvin.com. Not a mockup.