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A Royal Oak institution since 1974, Oasis needed a site that could do double duty: handle the lunch crowd and convert party planners into catering clients. Their old web presence didn't communicate either well.

The new site leads with their best asset — the food — and makes it easy to order online, browse party tray options, and find the location without three extra clicks. Schema markup ensures Google shows hours, address, and reviews directly in search.

Typography choice: Playfair Display SC for the Mediterranean elegance they've earned. Karla for legibility under pressure when someone's deciding what to have for lunch at 11:45 AM.

Home services is a trust business. Plumbing, electrical, HVAC — customers are scared and making a fast decision. ProCraft needed a site that communicated competence and urgency before a competitor could answer the phone.

Every page was built with a single question in mind: what does someone need to see to call right now? The answer was: credentials, reviews, service area confirmation, and a phone number they can tap without hunting for it.

Emergency service pages got their own SEO-optimized treatment. Service area landing pages built for "electrician near [city]" queries. Review count and star rating displayed prominently — because social proof is the only thing that matters at midnight with a flooded basement.

A congregation founded in 1947 with 252 baptized members needed a site that welcomed newcomers without alienating the families who've worshipped there for three generations. That's a harder brief than it sounds.

The design is approachable and warm without being cheerful to the point of meaninglessness. Service times are the first thing a visitor sees — because that's the only question that matters when someone's deciding whether to show up Sunday morning.

LCMS branding requirements were incorporated cleanly alongside local identity. Schema markup for the organization and event types helps Google surface worship times in search results.